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The-PR-Chic - Identifying-Your-Customer-Persona

How to identify your Customer Persona

Hey there, Today’s focus would be on how to identify your customer persona. In the Marcomms space, it is often used when describing your customer characteristics. It beckons the question, what does my average customer want, what does he/she think of when making a purchasing decision, where can my average customer be found? These are…

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